We will create and develop a value-driven product offering for you, consisting of an optimal set of products/services and package deals across different price segments
Deciderro
About the Service
We will create your Product Portfolio for:
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To maximize your audience reach, at all levels of engagement and for any level of purchasing power.
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Increase customer lifetime value (LTV) and average order value -
Accelerate your return on advertising investment and financial returns from your clients
Based on an in-depth analysis of your target audience, current product lineup, and competitor offerings.
Relevant for all types of products, services, at different stages of business and product development.
Relevant for all types of products, services, at different stages of business and product development.
Product Portfolio Development
is critically needed when:
is critically needed when:
- you're in a highly competitive market and need to stand out from competitors and stop undercutting on price
- you're launching a new business or bringing a product or service to market and need to build a unique, competition-proof offering from the start
- your business profitability and revenue are declining
- your advertising ROI is low and your sales cycle (client decision-making) is too long
- demand for your product is high, but you're forced to turn away potential clients because there's no room in your schedule
- you want to invest less money in advertising and get revenue from new clients faster
- your clients are not buying your products or services well
- to enter new markets and audiences where your current product doesn't meet client needs
Deciderro
Creating a Product Portfolio (Matrix)
How we can help:
- Target Audience AnalysisWe conduct an in-depth analysis of your target audience to identify key segments, their needs, expectations, and more.
- Competitor AnalysisWe analyze the market and competitors to identify your advantages, strengths, and shape a unique product offering.
- OfferingWe build product offerings across different price segments and formats.
- PackagingWe create compelling packaging for all product offerings that communicates the value of your proposition to your target audience and "sells without selling."
- Messaging & Value PropositionsWe develop messaging and value propositions that you will then communicate to your audience through advertising, funnels, and content, as well as during sales consultations or calls.
The Service Includes:
Research of your target audience, market, and competitors
Identification of target audience segments for which the product matrix will be created
Creation of product offerings with different formats and price segments
Writing sales copy and packaging for all products/services
Development of a messaging map and value propositions for advertising, funnels, and content
Recommendations on the order of product sales across funnels, websites, social media, and more
Deciderro
What You Get
A unique product portfolio, packaged so that you immediately stand out from competitors, and also:
- You stop undercutting on price and can set premium prices for your offerings, justified by the high value of your product/service;
- You stop losing clients and cover all segments at every stage of their engagement with your project;
- You recoup your advertising costs right away and gain loyal clients ready to buy from you again and again;
- You stop losing clients and handing them to competitors because they can't find the right solution with you;
- You increase the customer lifetime value in your project and build long-term relationships. Your clients bring you revenue again and again, allowing you to save on advertising and minimize efforts to attract new clients
- You stop losing clients due to the inability to communicate the value of your offering and sell through packaging and messaging on autopilot, minimizing your team's and your own involvement in the sales process.
- You free up time for what truly matters and allows you to grow long-term, shifting your focus away from routine tasks.
- And most importantly — you multiply your profit and business profitability.
About Me
My name is Lena Vega,
a strategic marketing expert.
I help businesses grow, scale, and increase profits through effective marketing strategies and business process automation.
a strategic marketing expert.
I help businesses grow, scale, and increase profits through effective marketing strategies and business process automation.
My experience in numbers:
✔ 25+ years in marketing, including 17 in senior roles at international companies
✔ Worked with global brands like Samsung, Nokia, Viagra, Euroset, Arterium, Complivit, and others
✔ Developed and executed 100+ marketing strategies with multimillion-dollar turnovers and marketing budjet more then 2 mln dollars.
✔ Create TV advertising video with budgets starting at $250K
✔ Founder of Deciderro Marketing Agency since 2017
✔ Expertise in B2C, B2B, FMCG, pharmaceuticals, IT, idustrial, retail, online education, and others
✔ 25+ years in marketing, including 17 in senior roles at international companies
✔ Worked with global brands like Samsung, Nokia, Viagra, Euroset, Arterium, Complivit, and others
✔ Developed and executed 100+ marketing strategies with multimillion-dollar turnovers and marketing budjet more then 2 mln dollars.
✔ Create TV advertising video with budgets starting at $250K
✔ Founder of Deciderro Marketing Agency since 2017
✔ Expertise in B2C, B2B, FMCG, pharmaceuticals, IT, idustrial, retail, online education, and others
✔ Build scalable marketing systems powered by AI solutions to drive exponential business growth
