A marketing strategy defines the direction of your
company's (product/service) development.
It includes a step-by-step growth plan and a system of tools
and solutions to help you achieve it (marketing plan).
A marketing strategy and plan is typically developed on an annual basis and serves as a foundational document that defines the direction of your company, product, or service development.
It is adjusted quarterly if needed (in cases of rapid market changes, for example, during crises).
If your company has multiple products or service options, a strategy is developed for each one.
In that case, all marketing strategies are aimed at fulfilling your core business strategy and achieving your company's goals.
It is adjusted quarterly if needed (in cases of rapid market changes, for example, during crises).
If your company has multiple products or service options, a strategy is developed for each one.
In that case, all marketing strategies are aimed at fulfilling your core business strategy and achieving your company's goals.
A marketing strategy is critically needed if you want to:
-
Launch a new business project or startup
-
Enter new markets and explore new directions -
Bring a new product or service to market -
Achieve exponential growth and manage your business profitability -
Outperform all competitors and become a market leader -
Build a steady flow of clients
A Marketing strategy helps you:
- Step out of day-to-day operations and have a manageable business
- Increase your net profit and take control of it
- Reduce marketing costs and make them profitable — stop wasting money and resources
- Protect yourself from draining budgets on irrelevant traffic sources, unsuitable contractors, and misguided actions
- Stop spreading yourself thin and focus only on what brings you money
- Make your business manageable, plan its growth, and achieve your targets
- Become a market leader, expand your influence, and stay ahead of competitors — not copy trends, but set them
- Build a strong brand that attracts clients and earns trust before the first point of contact
Deciderro
Developing a Marketing Strategy
What do we do to build a marketing strategy?
- AuditWe conduct an audit and diagnostics of the current situation in your business;
- GoalsWe define the company's business goals for the upcoming period and the owner's vision;
- AnalysisWe analyze the market, key competitors, and your target audience;
- PlanWe create a working marketing strategy and a step-by-step action plan to achieve your goals;
- PresentationWe present the strategy to you and provide recommendations for its implementation.
Strategy Development Process
Step1.
A team of professionals joins your project, led by an
experienced marketing director.
Step 2.
We hold a Zoom meeting and interview the owner
(personal goals, company goals, development vision).
Step 3.
We collect data for the audit and conduct an assessment of the current situation to identify weaknesses and growth points.
Step 4.
We audit all key financial metrics for the past year and assess the competencies of the team and contractors.
Step 5.
We map out blind spots and weak links that are costing you money.
Step 6.
We conduct market analysis, competitive landscape review, and target audience analysis.
Step 7.
We prepare audit reports.
Step 8.
We develop and present the marketing strategy in a meeting with the owner and key employees responsible for strategy implementation.
After that, you can implement the marketing strategy on your own
or request our assistance with its execution.
Deciderro
Marketing Strategy Development Results
- You will have a marketing strategy for your business development and a clear understanding of how your business will grow: which tools, solutions, and actions will get you to your goal;
- You will be able to focus on key actions and decisions that drive exponential business growth and stop wasting time, effort, and money on what doesn't work for you;
- You will have a transparent marketing plan with optimized costs, justified and profitable investments. No more wasted money and pointless marketing budgets;
- You will be able to forecast and manage your growth, leaving behind uncertainty, unpredictability, and cash flow gaps;
- Your business and product offerings will be packaged to immediately stand out from competitors, making your offerings look more attractive and premium — allowing you to charge more and stop undercutting on price;
- Ты сможешь кратно расти за счет освоения новых сегментов целевой аудитории и новых рынков, развития продуктового предложения.
- You will have an optimized product portfolio and offerings to increase your revenue and business profitability;
- You will be able to manage the profitability of your project and consistently grow your revenue;
- You will be able to evaluate investments and risks before launching advertising, and only pursue what will be successful for you;
- You will understand exactly which traffic channels, funnels, and tools will help you consistently attract a steady flow of clients and build a loyal customer base;
- You will be able to scale your business year after year and manage key financial metrics; Stand out from competitors and capture a larger market share, reaching the top.
- You will be able to stand out from competitors, capture a larger market share, and reach the top
About Me
My name is Lena Vega,
a strategic marketing expert.
I help businesses grow, scale, and increase profits through effective marketing strategies and business process automation.
a strategic marketing expert.
I help businesses grow, scale, and increase profits through effective marketing strategies and business process automation.
My experience in numbers:
✔ 25+ years in marketing, including 17 in senior roles at international companies
✔ Worked with global brands like Samsung, Nokia, Viagra, Euroset, Arterium, Complivit, and others
✔ Developed and executed 100+ marketing strategies with multimillion-dollar turnovers and marketing budjet more then 2 mln dollars.
✔ Create TV advertising video with budgets starting at $250K
✔ Founder of Deciderro Marketing Agency since 2017
✔ Expertise in B2C, B2B, FMCG, pharmaceuticals, IT, idustrial, retail, online education, and others
✔ 25+ years in marketing, including 17 in senior roles at international companies
✔ Worked with global brands like Samsung, Nokia, Viagra, Euroset, Arterium, Complivit, and others
✔ Developed and executed 100+ marketing strategies with multimillion-dollar turnovers and marketing budjet more then 2 mln dollars.
✔ Create TV advertising video with budgets starting at $250K
✔ Founder of Deciderro Marketing Agency since 2017
✔ Expertise in B2C, B2B, FMCG, pharmaceuticals, IT, idustrial, retail, online education, and others
✔ Build scalable marketing systems powered by AI solutions to drive exponential business growth
