Marketing
System
Building a Marketing System for
exponential growth of your business
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LENA VEGA / DECIDERRO

We build marketing systems and automated sales funnels for companies that want to scale and expand into international markets.

You need a marketing system if:
  • You want to multiply your growth and develop your business, but you've hit a ceiling and don't understand what actions and efforts will deliver the results you want;
  • You want to become a market leader, outpace competitors, set trends instead of copying them, exit day-to-day operations, and have a structured business with transparent KPIs;
  • You want to grow your profit and take control of your business's financial performance;
  • You're spending a lot of money and effort on ads, social media, and funnels — but there's no exponential growth and you don't know how to make your marketing work;
  • You're afraid of losing money and market advantage due to unreliable contractors or incompetent employees;
  • Your marketing is not digitized and you can't track all funnel or sales stages in your project — meaning you can't manage them;
  • You need to understand whether your marketing team and contractors are competent and capable of delivering results;
  • You want to build a marketing department that drives exponential business growth but don't know how to attract the right talent or evaluate their effectiveness.
The service consists of 5 core stages:
  • 1. Audit
    Audit of the current state of the company, its financial and marketing metrics, marketing department, and team;
    1
  • 2. Strategy
    Development of a marketing strategy and plan aligned with your business goals and long-term vision;
    2
  • 3. Funnels
    Implementation and testing of funnels to attract target clients to your business;
    3
  • 4. System
    Building a client acquisition system through social media;
    4
  • 5.Department
    Building and/or optimizing your marketing department.
    5
A marketing strategy and system will help you:
  • Make your business manageable, plan its growth, and achieve your goals;

  • Increase your net profit and start actively managing it;

  • Reduce marketing costs and make them pay off — stop wasting money and resources;
  • Protect yourself from budget leaks into irrelevant traffic sources, unsuitable contractors, and ineffective actions;
  • Exit operations, stop spreading yourself thin, and focus only on what will bring you revenue;
  • Rise to market leadership, expand your influence, outpace competitors, and set trends rather than follow them.
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Deciderro

Stages of Building a Marketing System

What do we do to build a marketing strategy?
  • Audit
    We conduct an audit and diagnostic of the current state of your business;
  • Goals
    We define the company's business goals for the near term and the owner's vision;
  • Analysis
    We analyze the market, key competitors, and your target audience;
  • Strategic Planning
    We create a working marketing strategy and a step-by-step action plan to achieve your goals;
  • Presentation
    We present the strategy and provide recommendations for its implementation;
  • Marketing Funnels
    We create and test funnels for client acquisition, forming effective hypotheses and marketing combinations;
  • Social Media Client Acquisition
    We build an omnichannel client acquisition strategy and social media promotion system for your project;
  • Marketing Department
    We optimize your current marketing department or build one from scratch by hiring team members; We hand over control of your system to you.
Deciderro

Strategy Development Process

Stage 1.
Audit and analysis of the current situation. Development of the marketing strategy and marketing plan.
    • A team of professionals, led by an experienced Marketing Director, joins your project;
    • We hold a Zoom meeting with the business owner to identify personal goals, business goals, and the mission of the business;
    • We collect data and conduct an audit of the current state to identify weaknesses and growth areas (including financial and marketing metrics, analytics of existing funnels, team and contractor audit);
    • We conduct market analysis, competitive landscape analysis, and target audience analysis;
    • We develop a marketing strategy and a business development marketing plan;
    • We present the strategy and plan in a meeting with the owner and key employees responsible for implementation.
Stage 2.
Development of a system to implement the strategy. (Within the marketing strategy and its execution.)
  • • We develop a unique positioning, concept, and branding to differentiate you from competitors and move to the top of your niche;
    •We refine the packaging of your products and services, strengthening their product promise to increase sales and attract ideal clients;
  • • We create and test funnels and hypotheses, identifying the most effective and productive ones that will form the foundation of your client acquisition system;
    • We build a client acquisition system through social media to create a community of loyal followers;
    • We implement the omnichannel principle for maximum reach and attraction of your target clients at every stage;
    • We develop a content strategy and content plans to convert cold subscribers into hot buyers;
    • We set up end-to-end analytics to control every stage of the funnel and marketing tools;
    • We optimize costs, unit economics, and business models to reduce expenses and increase profit;
    • We develop a client base management strategy to increase LTV, average order value, loyalty, and repeat purchase frequency;
    • We implement a regular hypothesis testing and scaling algorithm for rapid business response in any situation and profit growth through new solutions;
    • We build the marketing department, select employees, and integrate them into the workflow;
    • We build a recruiting funnel, onboarding algorithms for new employees, and a KPI-based motivation and performance control system;
    • We optimize your payroll to reduce marketing costs.

The package includes weekly 2–3 hour meetings with task setting, review of the previous week's completed work, and feedback.

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Deciderro

Your results after 3 months:

Marketing Strategy
  • You will have a marketing strategy for your business development and a clear understanding of how your business will grow: which tools, solutions, and actions will take you from point A to point B;
  • You will be able to focus on key actions and decisions that drive exponential business growth — and stop scattering your efforts and wasting time, energy, and money on what doesn't work for you;
  • You will have a transparent, manageable marketing system with optimized costs and justified, measurable ROI. No more money losses or wasted marketing budgets;
  • You will be able to forecast and manage your growth, exit uncertainty and unpredictability, and avoid cash flow gaps;
  • Your business and product offerings will be packaged so that you immediately stand out from competitors and your offers look more attractive and premium — allowing you to price higher and stop competing on price;
  • You will achieve exponential growth by exploring new audience segments and new markets, and by developing your product line;
  • You will have an optimized product portfolio and offerings designed to increase revenue and profitability.
 Working Funnels
  • We will build funnels that convert your potential clients into buyers and brand fans. We will select optimal audience acquisition methods tailored to your niche, business type, audience needs, and behavioral patterns;
  • We will create the best advertising creatives that attract only your target audience, optimize your cost per lead, and stop draining money on traffic;
  • We will test various hypotheses and marketing combinations, selecting the most optimal and effective ones that will act as a factory for client acquisition in your business;
  • You will have your own unique promotion and development strategy for social media, through which you can choose the channels, social networks, content formats that suit you, select the right specialists and monitor the results of their work.
  • We will structure the content logic in the funnel so that you receive already warm clients who are ready to purchase your product;
  • You will forget about conflicts between marketers and sales managers over "unsuitable" leads. Social Media Promotion System
  • The visuals and design of your social media blogs will immediately communicate your uniqueness to your audience and set you apart from others. You will have a clear understanding of what photos and videos to shoot for the blog and what briefings to give the photographer. And we will organize the shoot and conduct the first photo sessions with the help of our stylist/designer.
  • Your business (service, product, goods) will be represented on all relevant platforms where your target audience and potential clients are present. We can focus on one of them, the one you prefer, but from experience, using several gives greater reach and better engagement of your potential clients.
  • You will have an understanding of which content formats will sell your services and products, and you will stop racking your brain about what to write in the blog. Because you will receive a ready-made strategy and content topics that will sell, rather than simply filling your blog with unnecessary information.
  • Moreover, we will prepare and fill your communities with ready-made content in various formats that will sell on autopilot and move all your subscribers into the funnel.
  • We will set up a funnel in social media and chatbots that will immediately respond to your clients' questions, warm them up to purchase services and products, and you will stop losing clients due to untimely responses in direct messages. Moreover, the bot will take on part of the work of an administrator or client manager.
  • We will launch an advertising campaign and test suitable advertising activities and hypotheses for attracting target clients. We will train your Reels to bring clients to you on minimal budgets, to ensure organic, free growth as well.
Team and System Management

  • The strategy is a roadmap for your business that your employees will implement step by step — and you will stop losing money due to unsuitable tools, non-working funnels, incompetent employees, or unreliable contractors;

  • You will have clarity on which specialists to hire to maintain the system and what tasks to assign them to keep it running;
  • Instructions on how and by which metrics and results to monitor your employees, and how to motivate them to achieve sales targets;
  • All marketing decisions will be made based on data, and you will have an effective team where each employee is accountable for results.
  • You will know exactly which processes to automate and which to delegate, so that the system works without your constant involvement and scales without losing quality
Most importantly:
  • You will have a step-by-step growth algorithm, a clear action plan, and an understanding of the tools that will allow you to achieve your goals;

  • You will finally stop running in circles and will get rid of the many problems that cause you to get stuck, lose money, and waste resources;

  • You will own funnels and sales systems that will generate a steady flow of clients for your products and services and build a base of loyal buyers;
  • You will understand how to scale your business year over year and manage key financial metrics;
  • You will be able to outpace competitors, capture a larger market share, and rise to the top — because you will have a marketing strategy and system, and they won't :)
  • You will get a manageable system that works without your constant control — with a team that knows their tasks, metrics and areas of responsibility
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Going forward, we can consult you on key issues or, if needed, conduct audits of your department's work and make adjustments.

Our directors are commercial directors and marketing directors who have created strategies and managed systems in the largest companies, across the most complex markets and niches, with multi-million turnovers and budgets.
Ready to work together? Here's what to do:
  • Contract
    We sign a contract with you;
    1
  • Briefing
    We hold an introductory Zoom meeting with the owner (senior management) lasting 1.5–2 hours;
    2
  • Analytics
    We request data for analysis;
    3
  • Goal Setting
    We align on business and marketing goals;
    4
  • Synchronization
    We meet with the company's employees who will be involved in the project on your side, and agree on the interaction format;
    5
  • Sprints
    We switch to a 'sprint' mode (2–3 week implementation cycles) to maximize efficiency;
    6
  • Strategy Sessions
    We hold weekly meetings to assess work completed and agree on next steps;
    7
  • Finalization
    We align on intermediate project milestones.
    Duration of engagement and service delivery: 3 months.
    8
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About Me
My name is Lena Vega,
a strategic marketing expert.

I help businesses grow, scale, and increase profits through effective marketing strategies and business process automation.
My experience in numbers:
✔ 25+ years in marketing, including 17 in senior roles at international companies
✔ Worked with global brands like Samsung, Nokia, Viagra, Euroset, Arterium, Complivit, and others
✔ Developed and executed 100+ marketing strategies with multimillion-dollar turnovers and marketing budjet more then 2 mln dollars.
✔ Create TV advertising video with budgets starting at $250K
✔ Founder of Deciderro Marketing Agency since 2017
✔ Expertise in B2C, B2B, FMCG, pharmaceuticals, IT, idustrial, retail, online education, and others

✔ Build scalable marketing systems powered by AI solutions to drive exponential business growth

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